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Tanishq brings Akshaya Tritiya online this year

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The brand is focusing on e-commerce platform through an advance online booking process.

Tanishq builds a new contactless way of selling through technology.

News Stardom: April 19, 2020: Tanishq,
India’s leading and most trusted jewellery brand from the house of Tata today announced its plans of taking Akshaya Tritiya online
this year. Tanishq will start
its Akshaya Tritiya Offer from 18th-27th April 2020 on
its e-commerce platform; .
Once the situation returns to
normalcy and services resume, the customers can either opt to go to the store and pick up their jewellery or get it delivered to their doorstep.Akshaya Tritiya is also a traditional anchor for a lot of Tanishq’s customers, nearly 54% of its regular Akshaya Tritiya buyers expressed their interest to pursue the tradition of bringing gold as a harbinger of good times. Customers can
choose from a wide range
of gold coins to gold studded and
diamond jewellery in rings, earrings, necklaces, bangles offering the best-in-class designer jewellery to customers, including its latest wedding collection.

Speaking on the importance of the occasion, Mr.Ajoy Chawla, CEO, Jewellery Division at Titan Company Limited, says “We
decided to celebrate e Akshaya Tritiya this year in a unique way. Not only it celebrates the promise of prosperity, it also celebrates resilience, courage, & strength in these uncertain times. We
are reaching out to customers to put out collective belief and hope in the tradition for a new beginning, and usher in a brighter tomorrow.” He further adds, “Gold is always a safe haven as compared to other instruments. For Indians, gold is beyond an adornment metal. It is a symbol of security. So it symbolises beauty with the purpose of appreciating returns. Akshaya Tritiya is the time when a lot of customers buy wedding jewellery and we want those customers to consider us as their trusted wedding jeweller” In his conclusion, “Contactless shopping experience throughout will be a new experience for us and for our customers as well. We have trained our retail team in the process. They are prepared to deal with our customers in the virtual world. We have launched new technology initiatives such as video calling feature, live assisted chat on our website and setting up of a remote war room to resolve any customer query in real-time to name a few. Creating unique experiences and superior customer services for our customers are at the heart of Tanishq.” This Akshaya Tritiya Tanishq is offering Up To 25% off* on Making Charges of Gold and on Diamond Jewellery Value. Tanishq is also bringing a Gold Rate protection scheme, where customers can purchase gold coins at the prevailing gold rate and by doing so, they are entitled to exchange
the coins at any store without any loss on making charges of coins for Jewellery purchase during the redemption period until end Nov 2020. Customers can visit for
detailed offers. *T&C Apply.

About Tanishq:-

Tanishq, India’s most-loved jewellery brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality for over two decades. It has
built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires. Attesting to this commitment
towards excellence, in 2019, Tanishq has been awarded the title of The Most Trusted Jewellery Brand in
India by the Trust Research Advisory. To stress on their commitment to offer the purest jewellery, all Tanishq stores are equipped with the Karatmeterwhich
enables customers to check the purity of their gold in the most efficient manner. Tanishq offers gold and diamondjewellery
(in 22 and 18 karat gold) in over 5000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently spreads across 320+ exclusive boutiques
in more than 200 cities.

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