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Dabur Chyawanprash launches ‘Science in Action’ awareness campaign in Kolkata….

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Staff Reporter : Kolkata, 18 February, 2024: Dabur India Limited, India’s leading science-based Ayurveda company, has launched an awareness campaign ‘Science in Action’ to make consumers aware about the benefits of Ayurveda and healthy lifestyle. It will educate the science behind Ayurveda, under which renowned doctors will share them about the proven benefits of Ayurveda. The campaign will provide scientifically tested facts about Ayurveda so that families can make informed everyday choices and stay healthy.

As part of this campaign and to safeguard the health of future generations, Dabur Chyawanprash has also launched a mega awareness initiative aimed at safeguarding the health of children across the country. Under this initiative, Dabur Chyawanprash collaborated with a renowned doctor to conduct immunity awareness sessions to educate children about the need to build a strong immune system to fight diseases caused by changing seasons, common bacteria and viruses. The campaign was flagged off today at Kolkata with a special session organized for over 250 Students of East Point School, Ichapur. Dr. Om Prakash Sanjay was present to conduct the health session. Mrs. Keya Chakraborty, Principal, East Point School, Ichapur was also present to grace the occasion.

Launching the campaign, Mr. Dinesh Kumar, Manager-Corporate Communications, Dabur India Ltd, said, “In an era where holistic well-being is gaining prominence, Dabur aims to bridge the gap between tradition and modernity by delivering authentic and scientifically backed information. With this series “Science in Action”, Dabur is committed to breaking the myths around ayurveda and share research-based evidence to highlight the importance of inculcating Ayurveda and strengthening the trust on Chyawanprash in your daily routine as the easiest and most effective way to achieve a healthy, happy lifestyle.”

The “Science in Action” campaign will leverage in different media platforms like Print, Digital and place special emphasis on social media platforms to reach a wider audience, through a series of engaging videos that delve into the intricate aspects of Ayurvedic principles. Additionally, Dabur, along with renowned Ayurvedic practitioners, will host seminars in schools across 22 cities. These sessions will help young kids understand the importance of Ayurveda for overall well-being, promoting a healthier future.

“All Dabur products have been extensively researched and are providing solutions backed by Science. Dabur Chyawanprash has been studied scientifically, over the years, for its beneficial role in boosting immunity. There are common misconceptions around Ayurveda as well as Chyawanprash, and how it is not backed by science. However, with this series “Science in Action”, we aim at bridging the gap between the current understanding of how Ayurveda and Dabur Chyawanprash have been built and the proven benefits offered. The ‘Science in Action’ campaign is a testament to our unwavering commitment to evidence-based Ayurveda,” Dr Parmeshwar Arora said.

About Dabur India Ltd: Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 139 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes nine Power Brands – Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara and Dabur Lal Tail in the Healthcare space; Dabur Amla, Dabur Red Paste and Vatika in the Personal care space; and Réal in the Foods & Beverages category.

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