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Cheer for Team India this World Cup with HELL ENERGY…..

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5 Lucky winners can get a meet and greet opportunity with cricketers Shardul Thakur and MOHAMMAD SHAMI
Last few stocks of signed merchandise to be won!!!

News Stardom : Kolkata,6th.November, 2023. HELL ENERGY, one of the most renowned energy drink brands worldwide and market leader in India in the can segment*, roped in Shardul Thakur and Mohammad Shami in India as their cricket special brand ambassadors to celebrate a cricket frenzy nation’s love for Cricket. The duo launched their limited edition packaged energy drink, HELL Cricket Crazy.

As the Indian Team inches towards the most awaited moment, fans have an opportunity to pick up a HELL Cricket Crazy Can while cheering for Team India which can give them an opportunity for a meet and greet with Shardul Thakur and Mohammad Shami. Additionally consumers can also win signed merchandise and signed HELL ENERGY CANS!!

Both Shardul Thakur and Mohammad Shami are Indian international cricketers who plays for the Indian national cricket team in all formats of the game.

Expressing his excitement to be a part of this international brand, Shardul Thakur said, “I am thrilled to be associated with a global brand like HELL ENERGY, whose interest in promoting sports align with mine. As a supporter of our Team during the ongoing Cricket World Cup, HELL is a great accompaniment for all of us. So grab HELL ENERGY and cheer with all your power.”

“It is the determination to win against all odds and to strive for excellence that keeps me going as a cricketer,” said Mohammad Shami. “I am exhilarated to be representing one of the leading energy drink brands and look forward to the exciting moments ahead. The success of this drink can be attributed to its excellent quality and this attribute resonates completely with my philosophy of trying to be the best in one’s domain, irrespective of the many challenges that life may throw at us.”

Commenting on the campaign, Mr Unnikannan Gangadharan, Country Head, “HELL ENERGY India said, “HELL ENERGY is a brand that has consistently supported sports through various partnerships and is loved by many for its deep connect. We are proud to associate ourself with two outstanding cricketers during the most sought after Cricket Tournament in 2023. The dynamism, style and flair that these two cricketers exude fits the message that we want the brand to stand for with their undying passion for the game. We are overwhelmed with the contest and we hope we can give away all signed merchandise to our loyalists during this season of cricket.”


HELL ENERGY is among the world’s most dynamically growing FMCG brands. HELL ENERGY was founded in 2006 as a family-owned company and still operates under the same ownership today as a “mom and pop multi-national company.” The brand became Hungary’s market-leading energy drink within a record amount of time, thanks to its exceptional products, effective sales strategy and unique marketing solutions, the brand is present over 50 countries around the world, being the market leader in e.g. Bulgaria, Romania, Bosnia and Herzegovina, Slovakia, Croatia, Greece and Cyprus as well. Since 2017, the corporation produces its own packaging material in its own aluminium can factory, called QUALITY PACK, equipped with the most up-to-date technology. Providing the consumers their favourite energy drink in aluminium that’s 100% recyclable, infinite times. The world’s first energy drink entirely powered by A.I. has been developed by HELL ENERGY. Design, recipe, tasting and meticulous taste evaluation, predictive intelligence, security measures, marketing elements – every aspect has been expertly crafted by advanced A.I. (Artificial Intelligence) systems
*According to Nielsen market research data from May 2023, which monitors sales volume, value, and quantity in the entire Indian retail sector.

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