News Stardom : Kolkata, Aug 27, 2026: Senco Gold & Diamonds, a leading pan-India jewellery retailer with a legacy spanning over 87 years, and the largest jewellery retail player in Eastern India by showroom count, with 189+ showrooms across India, including two showrooms in Dubai, launches its exclusive collection of Gold, Silver and Diamond Rakhis. Celebrating the cherished bond between siblings, the collection brings together timeless treasures crafted by Senco Gold & Diamonds— “Crafted in Gold, Wrapped in Love”—along with exciting offers that make this Raksha Bandhan even more special.
Commenting on this, Mrs. Joita Sen (Director & Head of Marketing & Design, Senco Gold & Diamonds) said, “Raksha Bandhan is about celebrating a bond that evolves with time but remains deeply rooted in love and affection. Our Rakhi 2026 collection is an expression of that beautiful journey, bringing together the timelessness of gold, the brilliance of diamonds and the versatility of silver in designs that are both meaningful and contemporary. Gossip by Senco celebrates the spirit of Raksha Bandhan by honouring this unique and cherished bond with jewellery that is youthful, vibrant, and festive, capturing the joy and camaraderie that make sibling relationships truly special. This Raksha Bandhan, we invite siblings to celebrate their bond with jewellery that becomes a part of their story”.
Commenting on this, Mr. Suvankar Sen (MD & CEO, Senco Gold & Diamonds) said, “This Raksha Bandhan, Senco Gold & Diamonds is bringing together a vibrant collection of Gold, Diamond and Silver Rakhi jewellery, along with an exciting range of gifting options designed to make the festive shopping experience more convenient and rewarding for our customers. As part of the collection, we have introduced 9-carat jewellery as an affordable gifting option, with 9KT gold jewellery prices starting as low as ₹6698+. The introduction of 9-carat hallmarking is a significant step towards making gold and diamond jewellery more accessible and affordable for consumers, particularly in the current high-gold-price environment. In addition, Senco Gold & Diamonds is offering a wide selection of 14KT, 18KT and 22KT gold & diamond jewellery designs, along with silver and fashion jewellery, providing customers with a diverse range of designs and price points to choose from this Raksha Bandhan”.
This year, the collection also introduces a range of spiritual-inspired rakhis, featuring symbolic elements such as a silver-tone Damaru, genuine Rudraksha beads, and a Trishul charm. Tied on vibrant red and yellow threads, these rakhis symbolise strength, protection, and divine energy, making them an auspicious and meaningful gift for your brother. For those looking to add a touch of sparkle to the occasion, sibling gold rakhis start at ₹15,556+ onwards, offering an elegant keepsake that beautifully combines tradition with contemporary style. Sibling relationships have a personality of their own defined by equal measures of love, playful teasing, and an innate sense of friendship. While the bond may appear fun and light-hearted on the surface, it is rooted in a deep sense of care, affection, and unconditional support.
Some of the exciting offers of Raksha Bandhan jewellery collections these discounts of upto 50% OFF on making charges for gold & diamonds jewellery, upto 15% discount on diamond value, and chain making charges to start from as low as 4.5%. are offered to enhance shopping experience of our customers. Furthermore, the brand is Flexi Gold Offer (where in customers can book their purchase in advance at today’s rate staying protected from rising gold prices and enjoy additional rewards), and 0% deduction on exchange of old gold. These offers are available at all our showrooms. For exclusive online offers one can visit for customised online offers at https://sencogoldanddiamonds.com/.
About Senco Gold & Diamonds:
Senco Gold & Diamonds (Senco) is a leading pan-India jewellery retailer with a rich legacy of over 87+ years, and the largest in Eastern India by number of showrooms. Senco has been featured in the Global Top 100 Luxury Brands list by Deloitte in its February 2024 report. The company’s credit rating has been upgraded by ICRA to [ICRA]A2+ with a “Stable” outlook for short-term borrowings, and [ICRA]A for long-term borrowings. Senco is also certified as a Great Place to Work.
Senco offers an extensive range of jewellery, including gold, diamond, silver, and platinum, along with precious and semi-precious stones. Its vast catalogue features over 156,000 designs in gold jewellery and more than 86,000 designs in diamond jewellery, showcasing a diverse portfolio of handcrafted pieces. Most designs are developed in-house by Senco’s designers, in close collaboration with skilled local karigars in Kolkata and across India.
The company’s brand portfolio includes Everlite, focused on lightweight jewellery; Gossip, its silver and costume jewellery line; and Aham, catering to men. It also offers premium wedding collections such as Vivaha and Rajwada, designed to celebrate timeless elegance and grandeur.
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