● ‘She Feeds the World’ focuses on strengthening the role of small-scale women producers through sustainable agriculture training and economic support to help them increase their crop yields, incomes, and access to nutrition locally
● Through the program, which was launched by Shri Sobhandeb Chattopadhyay, Minister for Agriculture, Government of West Bengal and Dr Subrata Gupta*, IAS, Additional Chief Secretary, Government of West Bengal, PepsiCo and CARE aim to reach more than 48,000 women, men and children and indirectly benefit 1,500,000 individuals in West Bengal
News stardom : Kolkata, 24th January, 2023: The PepsiCo Foundation, the philanthropic arm of PepsiCo and CARE, a not-for-profit organization dedicated to empowerment for marginalized women and girls, announced today the expansion of their ‘She Feeds the World’ program in India.
Aimed to address gender inequality in the agriculture sector, the program was launched in the presence of Shri Sobhandeb Chattopadhyay, Minister for Agriculture, Government of West Bengal. Also present at the occasion were Dr Subrata Gupta*, IAS, Additional Chief Secretary, Government of West Bengal; Roberto Azevêdo, Chief Corporate Affairs Officer at PepsiCo and Chairman of Board of Directors for the PepsiCo Foundation; Ahmed ElSheikh, President of PepsiCo India; and Puneet Bali, Executive Director, CARE India.
As part of the company’s pep+ (PepsiCo Positive) commitment to Positive Agriculture, ‘She Feeds The World’ focuses on strengthening the role of small-scale women producers through sustainable agriculture training, economic support and by improving linkages, including with the PepsiCo supply chain, to ensure sustainable and stable incomes for the farmer community. In India, the program will be implemented in the Alipurduar and Cooch Behar districts of West Bengal.
‘She Feeds the World’ will drive impact for women farmers and their families across the three dimensions of a sustainable food system: economic, social and environmental. At the economic level, it will build capacity for small-scale farmers to improve their cultivation practices, increase yield, and diversify livelihood options to generate more sustainable income. Socially, the project will also promote more equitable access to knowledge, resources and inclusive markets for vulnerable farmers. From an environmental perspective, the project will tackle soil, water, biodiversity and carbon footprint issues to minimize impact on the natural ecosystem.
Through the program’s expansion in India, PepsiCo, the PepsiCo Foundation and CARE aim to reach more than 48,000 women, men and children and indirectly benefit 1,500,000 individuals in West Bengal.
‘She Feeds the World’ will help women farmers build a secure and resilient livelihood with access to nutrition and water by:
1. Improving capabilities: Training and resources to improve understanding of financial and digital inclusion and sustainable agricultural practices
2. Improving nutrition in communities: Training women participants on nutrition and WASH, celebrating Village Health and Nutrition Days and identifying nutrition champions.
3. Improving women’s access and control over resources: Hosting workshops for participants on power and gender analysis and gender dialogues
4. Multiplying impact for women small-scale producers: Design and development of digital training packages and audio-visual content to highlight and recognize the efforts of participants
Additionally, at the event, the PepsiCo Foundation recognized women farmers through the continuation of the PepsiCo-USAID Women Farmer Economic Empowerment Program in West Bengal. The farmers were acknowledged for their extraordinary work in the field of agriculture and breaking stereotypes in their local communities. The first edition of the awards took place in 2022.
Shri Sobhandeb Chattopadhyay, Minister for Agriculture, Government of West Bengal said, “West Bengal has been working towards building social security for farmers. Such joint efforts by industry and communities drive true change and are an effective way of creating much-needed awareness around existing resources and opportunities. We are thankful to the PepsiCo Foundation, CARE and USAID for their initiatives in the state which will benefit small-scale women farmers.”
Roberto Azevêdo, Chief Corporate Affairs Officer and Chairman of Board of Directors, PepsiCo Foundation, said, “‘She Feeds the World’ project is a key pillar of our pep+ commitment to spreading regenerative agriculture practices and improving the livelihoods of more than 250,000 people in our agricultural supply chain and communities by 2030. We are proud to continue our partnership with CARE and kickstart this global campaign in West Bengal, India. The program will further empower women farmers across the region with resources and training.”
Ahmed ElSheikh, President, PepsiCo India, said, “At PepsiCo India, we are focused on bringing farmers into the company’s supply chain, recognizing them as farmers, and developing them as entrepreneurs. We have been working and engaging with women farmers in West Bengal, who have been active participants and are breaking gender stereotypes. We are glad to bring ‘She Feeds The World’ to India with CARE, and are confident that such initiatives will further help women farmers build resilient livelihoods.”
Mr. Puneet Bali, Executive Director, CARE India, said, “The launch of ‘She Feeds The World’ in India demonstrates CARE, PepsiCo and the PepsiCo Foundation’s commitment to the public-private partnership for Sustainable Agriculture. The program aims to identify training needs and skills, and empower 1.5 million women farmers in India by improving their capabilities, nutrition in communities, and access to and control over productive resources.”
Ms. Subrataa Chakraborty, India Country Director, ILRG said, “At USAID, we believe programs that help increase income for women have a direct impact on entire communities, economies, and countries. Since the launch of ‘Women’s Land Rights and Economic Empowerment’ program, USAID with PepsiCo India, the PepsiCo Foundation and our partners, have successfully provided trainings to over 1,500 women farmers. Today we are honoured to recognize women farmers for their extraordinary work in the field of agriculture and we look forward to further impact more than 300,000 women as part of the program.”
ABOUT THE PEPSICO FOUNDATION:
The PepsiCo Foundation, the philanthropic arm of PepsiCo, invests in the essential elements of a sustainable food system with a mission to support thriving communities. Working with non-profits and experts around the globe, we’re focused on helping communities obtain access to food security, safe water and economic opportunity. We strive for tangible impact in the places where we live and work—collaborating with industry peers, local and international organizations, and our employees to affect large-scale change on the issues that matter to us and are of global importance. Learn more at www.pepsico.com/pepsico-foundation
ABOUT PEPSICO INDIA
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Pep+ “Winning with Pep+” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in
ABOUT CARE INDIA
CARE India is a not-for-profit organization working in India for over 70 years, focusing on alleviating poverty and social injustice. We are a part of the CARE International confederation, which works for marginalized girls and women in more than 104 countries across the world. We do this through well planned and comprehensive projects in Health, Education, Women Empowerment & Livelihoods and Disaster Preparedness and Response. Our overall goal is the empowerment of women and girls from poor and marginalized communities leading to improvement in their lives and livelihoods. During FY 2021-22, CARE India reached out to 84.2 million people directly through 90 programmes across 21 states.