· Sirona sales in the state from Amazon have increased 63% since the beginning of this year.
· More takers of Sirona menstrual cup in West Bengal in tier 1 as well as tier 2 cities.
· The company offers a complete cup hygiene range for cup users.
News Stardom : 8th. September, 2021. As the Feminine Hygiene Market is growing in West Bengal and other states in the East, Sirona, a leading product innovation brand committed to solving unaddressed problems that women face from puberty to menopause, is planning to set up a warehouse in the region to reach its customers faster. Reportedly, more women in the region are switching to better period alternatives such as menstrual cups. Sirona sales in West Bengal from Amazon have increased by 63% since January 2021.
Sirona cups are FDA approved and are reusable for up to 10 years, thus offering the most cost-effective and environment-friendly period solution. They give women the freedom to indulge in physical activities like swimming and exercise on their period days without any rashes or leaks. Till now, over 600,000 women in India have already switched to Sirona Menstrual Cups.
Deep Bajaj, Co-founder and CEO of Sirona said, “After all the work we have done to promote menstrual cups, it is heartening to see a significant increase in the demand for Sirona Menstrual Cups in West Bengal. This is good news both for the users as well as the environment. To make our customer’s buying experience seamless and operate more efficiently, we are planning to open a warehouse in the state.”
Maintaining a reusable menstrual cup can be a challenge for some, so Sirona offers a complete menstrual cup hygiene range. This includes Menstrual Cup Steriliser that sterilises the cup within 3 minutes and India’s 1st Menstrual Cup Wash that washes off stains and odour from the cup.
To establish a better foothold in West Bengal, Sirona is planning to increase brand awareness in the region through influencer marketing, newspaper ads, digital ads, webinars and other marketing efforts.
Other than this, category awareness campaigns and medical expert-led training sessions are a regular part of the company’s efforts to help women convert to cups and impart knowledge in this category.
As a part of its social responsibility, the brand donates 1 Re from every Sirona &PeeBuddy product sold towards initiatives that provide menstrual hygiene solutions to underprivileged girls and womxn across India. Sirona has already helped underprivileged womxn in India, Malawi and Nepal in improving their menstrual health conditions. Sirona is steadily working towards helping at least 1 million women switch to menstrual cups in the coming years.
About Sirona:
Sirona, an award-winning brand, is known for disrupting the feminine hygiene category by introducing innovative products that solve unaddressed problems that women face from puberty to menopause. They offer some India first products like – Pain Relief Patch for period pain, PeeBuddy Urination Funnel to help women stand and pee in dirty toilets, Oxo-biodegradable Disposal Bags for hygienic disposal of sanitary waste, rash-free black pads, among other innovative products. Sirona products are Made Safe Australia Certified, Toxic-Free, Allergy Certified, Cruelty-Free and Vegan.
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