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Shyam Sundar Co Jewellers is presenting ‘Shubho Vivaha Utsav’, from 1st January 2022….

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News stardom : Agartala, 30th. December 2021. ‘Shubho Vivaha Utsav’ is a celebration of the great Indian wedding that was first presented by Shyam Sundar Co Jewellers in 2009 and this year they are organising this in association with Khukumani (Sindoor & Alta)

The objective is to make a song and dance about the great Indian wedding before running the season’s special offer for customers.

And the presentation this year is extra special.

First, because the launch event features winners of the recently concluded Shyam Sundar Co Jewellers In Association With Khukumoni Sindoor & Alta Presents ‘Sharad Sundari 2021’

Then, there is an all new collection of gold and diamond bridal jewellery that is specially designed and crafted for the season.

And, for the customer, there is much to really celebrate – with attractive draws and offers including :

Upto 40 % Discount On Making Charge Of Gold & Diamond Jewellery

A Chance To Win A Dream Honeymoon
In Dubai and Abu Dhabi.

And Assured Gift With Every Purchase.

Additionally, for every customer, there is a booklet full of discount vouchers that have been gift-wrapped in association with marketers of other marriage-related products and services.

All in the true spirit of the wedding season.

The special preview began with the Tripura launch of ‘Khukumoni’ Sindoor & Alta – co-presenter of this year’s ‘Shubho Vivaha Utsav’.

This was followed by the theme presentation – a classic enactment of a traditional marriage and a dramatised fashion show with two sequences covering all the glitter and dazzle about marriage ceremonies and wedding wows.

“Khukumoni Sindoor & Alta, a household name in Bengal and the rest of eastern India, has been an integral part of the traditional Indian wedding for the last fifty years”, said Aritra Roy Chowdhury, Director, Pradip Chemical Works India Pvt Ltd – manufacturers and marketers of the popular ‘Khukumoni’ brand of Sindoor and aalta, adding “and we are happy to announce our arrival in Tripura with this exclusive celebration of the great Indian wedding and look forward to adding a special touch to all the celebration of life here”

“We have always romanticised the great Indian wedding with campaigns like ‘Bridal Jewellery With Sentiments Attached’ and other related communication and activity”, said Arpita Saha, Director, Shyam Sundar Co Jewellers, adding, “because marriages are at the core of all that we are about and, therefore, are very special”

“‘Shubho Vivaha Utsav’, our signature celebration of the wedding season, had begun with an in-store presentation at Agartala in 2009 and – after editions presented at major housing estates and prominent clubs in Kolkata – became an annual affair”, said Rupak Saha, Director, Shyam Sundar Co Jewellers, adding, “This year’s edition is extra special because the preview features the winners of our recently concluded ‘Sharad Sundari 2021’ and the promotion includes an exclusive bouquet of attractive draws and offers for our customer-friends”

The ‘Shubho Vivaha Utsav’ Offer will be on at all the showrooms of Shyam Sundar Co Jewellers at Tripura (Agartala, Khowai, Dharmanagar & Udaipur) and Kolkata (Gariahat, Behala & Barasat) from 1st to 31st January 2022.


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