News stardom : Kolkata 22nd September, 2023: Kolkata’s most aesthetic bookstore STORY is now open at Nazrul Tirtha. After the incredible love and support STORY, Salt Lake has received, it announced another fresh journey, offering a wide collection of books, toys, art materials, and stationery all under one roof. The store was launched in the presence of, Shri Debashis Sen, Managing Director, HIDCO, along with Shambhavi Pansari, Business Director of STORY and Sidharth Pansari, Managing Director of Primarc Projects.
STORY is launched by Primarc Group, after the end of a spectacular inning for Story on Elgin Road, which has been the go-to stop for books, stationery and amazing coffee since 2004, first as Crossword and then as Story in 2014 and after almost two decades of success, this renounced book store in Bhawanipur shifts to a new location in Salt Lake and now it unveils its mini counterpart at Nazrul Tirtha.
STORY commits to creating an environment where people opt for books over mobile phones, dedicated to nurturing the reading habits of the new generation. Located within Nazrul Tirtha, which already has a reading library, STORY aims to enrich its offerings and knowledge. Furthermore, STORY at Nazrul Tirtha strives to cater to the residents of Rajarhat and New Town, as well as those employed in the IT hub.
Workshops, book launches, reading session and other activities create scope for people of all ages to engage in learning. From best-selling novels to various genres, children’s books to classic literature, and a wide range of art materials and stationery, this store is a paradise for every book enthusiast.
Ms. Shambhavi Pansari, Business Director of STORY, expressed her gratitude by saying, “We selected this location for STORY with the aim of empowering the younger generation. Rajarhat is a thriving hub for IT and corporate enthusiasts, while Nazrul Tirtha attracts people from across the city. We received overwhelming support and affection at STORY, Salt Lake, and we are confident that this time, too, we will be embraced with the same level of warmth. This could not have been possible without the support of Shri Debashis Sen, Managing Director, HIDCO; Chairman, New Town DA.”
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