As an exclusive partner, players, and official members of Team RCB to sport the KEI logo on the back of their official match jersey
Staff Reporter : Kolkata, 24th.March, 2025: KEI Industries Ltd., one of India’s leading wires and cables manufacturers today announced its strategic association with Royal Challengers Bengaluru as Principal Partner for the upcoming Men’s T20 league 2025, 18th season. The association will help KEI Industries strengthen its growing brand and business presence nationally. The cricketing season has begun on 22nd March 2025 at Eden Gardens, Kolkata.
Aligned to the association, the players and official members of Royal Challengers Bengaluru franchise will be sporting the KEI logo on the back of their official match jersey. The logo will also be prominently visible during the on-ground matches of the franchise. The brand will have the right to use player images and team logos for internal use and promotional purposes. The association will also be amplified across, print, outdoor, television, digital and social media platforms which will run through the entire duration of the tournament.
Royal Challengers Bengaluru don green jersey in one of their matches as a symbol of their commitment to supporting sustainability initiatives. This conscious decision aims to raise awareness about environmental protection and the importance of fostering greenery. By leveraging our platform and influence, we seek to inspire fans, partners, and the wider community to join us in championing this noble cause.
KEI, a renowned leader in innovative solutions, has unveiled its next generation living eco-friendly solutions designed to promote sustainability. These cutting-edge advancements signify a significant stride towards building a greener and more sustainable future.
Speaking on the association, Mr Anil Gupta, Chairman -Cum- Managing Director, KEI Industries Ltd. said, “We are delighted to announce our partnership with Royal Challengers Bengaluru, which is one of the most popular and strongest cricketing brands. KEI is one of the leading wires & cables players serving customers across 65+ countries globally and we see a great synergy between both the brands. The players of international stature and their consistent bold performance give a synergy with the product features of the brand KEI. India is a cricket frenzy nation and with this partnership, we aim to leverage the upcoming cricketing festival to build and strengthen our brand awareness and connect with our target audience across the globe.”
Speaking on the occasion, Rajesh V Menon, COO of Royal Challengers Bengaluru, said, “We are excited to extend our partnership with KEI Wires & Cables. KEI’s commitment to sustainability aligns perfectly with RCB’s values, particularly with our annual green match aimed at promoting environmental awareness. This collaboration will provide KEI with a valuable opportunity to connect with our large and engaged fan base, and we are confident that we can deliver significant value to KEI Wires & Cables through this partnership.”
“Speaking on the association, Mr. Manoj Kakkar, Executive Director (Sales & Marketing), KEI Industries Ltd. said, “KEI has been actively involved in promoting regional sports, cricket, and their association with the T20 league goes back to 2016. This partnership with Royal Challengers Bengaluru will help brand KEI to instantly connect with the millions of viewers watching the event across India and abroad. The brand has also planned a series of fan engagement activities and meet & greet sessions for key channel partners with players during the tournament and in multiple cities.”
Sharing his thoughts on the association, Mr Akshit Diviaj Gupta, Director, KEI Industries Ltd. said, “I am delighted to announce our partnership with Royal Challenges Bengaluru. We are committed towards encouraging and elevating the realm of sports in India. The lovability and fan following of RCB will help to increase KEI brand recognition across the nation. This engagement will further strengthen our relationship with the customers, and we are positive about exploring more opportunities to expand our business.”
During the occasion, Mr. Govind Sharma, Marcom Head of KEI Industries, emphasized the growing consumer inclination towards sustainable solutions. He stated that consumers increasingly prioritize eco-friendly products when given the option. “At KEI Industries, we are deeply committed to environmental stewardship and strive to leave a positive impact on the world. Our latest range of eco-friendly products underscores our dedication to sustainability and the creation of a better future for generations to come.” Mr. Sharma also highlighted that the association of KEI Industries with RCB serves as a strategic pathway for us to achieve these sustainability goals.
About KEI Industries Ltd.
KEI was established in 1968 as a partnership firm under the name Krishna Electrical Industries, with the prime business activity of manufacturing house wiring rubber cables. On Dec 31st 1992, partnership the firm was converted into KEI Industrial Ltd. Public Limited Co. Today, it has grown into an empire with a global presence, offering holistic wire & cable solutions. Headquartered in Delhi, KEI Industries has over 38 branch offices and 23 warehouses across the country. As one of the industry and leading player in India, and a preferred supplier for private and public sector clients in many parts of the world, KEI Industries is and end-to-end solutions provider, equipped with a product showcase that encompasses the complete range of cables and wires designed to meet the unique and niche needs of our diverse clients in Retail, Institutional (EHV + EPC) and Exports segments. More than 5 decades of commitment, perseverance, and dedication has helped KEI to get equipped to be a catalyst of Power with a global presence serving customers across 60 countries through a rich network of 30,000+ channel partners
Yesterday, KEI has emerged as a one-stop shop for products and services, with its growing presence in the Wires & Cables used in retail domain further strengthening its leadership position. Over the years, the company has invested in building world class state of art manufacturing facilities and expanded its capacities through which it is well-poised to garner opportunities emanating from the power utilities, core infrastructure, industrial and building and construction projects across the country. The company’s prudent foray into the EHV cable segment and EPC Services for Power Sector Projects further expands the opportunity horizon. KEI Industries shares are listed on Bombay Stock Exchange (BSE), National Stock Exchange (NSE), Kolkata Stock Exchange.
About Royal Challengers Bengaluru
Royal Challengers Sports Private Limited, a subsidiary of Diageo India, owns the Royal Challengers Bengaluru (RCB). The Royal Challengers Bengaluru (often abbreviated as RCB) are a franchise cricket team based in Bangalore, Karnataka, that plays in the Indian Premier League (IPL). One of the original ten teams has made three final appearances in the IPL and reached the Playoffs for three consecutive years in 2020, 2021 and 2022. In 2024, the team qualified by winning 6 out of 6 games from the bottom of the points table with a 1 % chance. The squad consists of a fine blend of proven stars of the international arena and emerging talent.
Royal Challengers Bengaluru emerged champions in the Women’s Premier League 2024. RCB won the rights to own and operate a team in the Women’s Premier League with a bid of 901 Crores in January 2023 and shaped a bold squad in the auction with the buy of distinguished Indian opener Smriti Mandhana (INR 3.40 CR), who also happened to become the most expensive buy not only at WPL but among all other women’s cricket leagues in the world.
RCB has evolved in their journey of brand building with multiple business ventures like RCB Hustle (a fitness product by RCB), Dash of RCB, a premium line of non-alcoholic cocktail mixers which is launched as an extension to an already successful venture, RCB Bar & Café which saw an expansion by a newly opened outlet at the T2 terminal of Bengaluru’s Kempegowda International Airport recognised as the ‘World’s most beautiful airport’ by UNESCO’s Prix Versailles in 2023.
RCB has adopted the philosophy #PlayBold, which resonates on and off the field – ‘Defeats don’t defeat us, the Challenger Spirit keeps us alive’. Download the RCB Mobile Application to know more.
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