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Johnson & Johnson Vision Encourages India’s Youth to ‘#UnleashThePop’ with All-New BUBBLE POPTM Colored Lenses…..

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Johnson & Johnson Vision Encourages India’s Youth to ‘#UnleashThePop’ with All-New BUBBLE POPTM Colored Lenses

Celebrity Stylist Aalim Hakim co-created six unique looks with the all-new BUBBLE POPTM colored lens collection to encourage the youth of India to up their style game

News stardom : 23rd February 2022, Kolkata: Johnson & Johnson Vision, a global leader in eye health, announced the launch of BUBBLE POPTM, a new range of colored contact lenses designed to meet the rising trend of makeovers among India’s youth. Fashion in India has changed over the years with the runway traveling into Indian homes and trends unfolding at the click of a button. This has encouraged the youth to take their style to another level and also take inspiration from trend-setters and digital stars. With this in mind, the brand partnered with celebrity stylist Aalim Hakim to co-create six bling-to-boho looks using BUBBLE POPTM lenses, inspiring India’s youth to enhance their everyday style with a burst of color.

Talking about the partnership, Celebrity Stylist Aalim Hakim added, “The youth of today have a bold personality which they express through colors that match their vibe. The BUBBLE POPTM collection is designed to be comfortable and is versatile with six unique colors to bring out different shades of that personality. Young girls and boys are on selfie-mode constantly and want to stand out every day. Curating looks like Bling of 70s, Showstopper, 70s’ Hippie, Indian Boho Fusion, Free Spirit of 90s and 90s’ Bollywood was exciting as each was inspired by an important time in fashion history. I encourage the youth to go try BUBBLE POPTM Lenses*, send in entries showcasing their favourite look, and bring their A-game with confidence. Let’s #UnleashThePop.”

The campaign will be spearheaded by popular influencers from different walks of life including actresses Radhika Madan, Anushka Sen, and Surbhi Jyoti; content creator Debasree Banerjee. The influencers will kick-start an engaging contest† by donning one of the looks created by Aalim Hakim, while encouraging fans to join in the fun by grabbing their favourite BUBBLE POPTM shade* and sharing a picture of their recreated look on Instagram. The contest will be live from 23rd February 2022 to 31st March 2022 and six chosen winners will take home exciting prizes.

Talking about the launch, Business Unit Director, Johnson & Johnson Vision Care,India- Tiny Sengupta adds, “The growing popularity of social media platforms has fuelled an upswing in fashion trends over time. Among these trends, are nostalgic throwbacks which teleport enthusiasts to new world of style. We are delighted to partner with renowned celebrity stylist Aalim Hakim who is known for his contemporary approach to fashion, to co-create six looks representing each BUBBLE POPTM shade. We wanted to complement the creative expression of India’s youth and encourage them to refresh their daily style quotient with a trendy eye makeover using the one-of-a-kind colored lens collection by BUBBLE POPTM. We look forward to witnessing the contest unfold and seeing youngsters #UnleashThePop with their unique take.”

BUBBLE POPTM Colored Lenses, currently available online*, will be a fresh addition to the consumer’s style look-book with six hues designed to appeal to individual tastes and preferences. The trendy lens range is designed to be comfortable and safe and to give users an instant eye makeover. The Neon range (Neon Gray, Neon Blue and Neon Hazel) is bold and is designed to project glamour during the night whereas the Pastel range consists of subtle colors (Pastel Gray, Pastel Purple, Pastel Green) that can be worn during the day

About BUBBLE POPTM looks styled by Aalim Hakim:

BUBBLE POPTM, marketed by Johnson & Johnson Vision, offers users an instant eye make-over. Priced at a MRP of Rs. 495/- (inclusive of all taxes) for a single pair of BUBBLE POPTM contact lenses, the accessible range of six unique hues are designed to be comfortable and safe and to bring out the pop every day.

●   Bling of 70s – Inspired by the disco and shine of the 70s era, has been paired beautifully with neon hazel and pastel gray
●   70s Hippie – Inspired by top knots, polka dots and bell bottoms, complemented with neon blue and pastel purple
●   Showstopper – Inspired by Queen of pop Madonna paired beautifully with neon gray and pastel purple
●   Indian Boho Fusion – inspired by the festive spirit, traditional vibe of India, paired beautifully with neon hazel and pastel green
●   Free Spirit of 90’s – Inspired by the street look of 90s with denims that brings out the street fashion paired with neon gray and pastel gray
●   90’s Bollywood- Inspired by Bollywood movies, fashion like dungarees, colorful logo T-shirts and short hair paired beautifully with neon blue and pastel green
About Johnson & Johnson Vision
At Johnson & Johnson Vision, part of Johnson & Johnson Medical Devices Companies, we have a bold ambition: to change the trajectory of eye health around the world. Through our operating companies, we deliver innovation that enables eye care professionals to create better outcomes for patients throughout their lives, with products and technologies that address unmet needs including refractive error, cataracts and dry eye. In communities with greatest need, we work in collaboration to expand access to quality eye care, and we are committed to helping people see better, connect better and live better. Visit us at Follow @JNJVision on Twitter and Johnson & Johnson Vision on LinkedIn.

About Johnson & Johnson Medical Devices Companies
At Johnson & Johnson Medical Devices Companies, we are helping people live their best lives. Building on more than a century of expertise, we tackle pressing healthcare challenges, and take bold steps that lead to new standards of care while improving people’s healthcare experiences. In surgery, orthopaedics, vision and interventional solutions, we are helping to save lives and paving the way to a healthier future for everyone, everywhere.

The Johnson & Johnson Medical Devices Companies comprise the surgery, orthopaedics, vision and interventional solutions businesses within Johnson & Johnson’s Medical Devices segment.

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