Staff Reporter :Kolkata, 2 September 2024 In today’s world, young women are redefining strength, celebrating their unique journeys, and embracing every facet of their identity with pride. They are crafting their own stories, setting their own standards, and marking each milestone on their path.In the latest campaign for Platinum EVARA, Jemimah Rodrigues and Nithyashree Venkataramanan shine as they share their top platinum jewellery picks for the season. Jemimah, the dynamic star of the Indian Women’s Cricket Team, and Nithyashree, the gifted musical prodigy from Tamil Nadu, embody the essence of self-discovery and personal growth.
Their choices from the Platinum Evara collection reflect not just style, but a celebration of their unique journeysand personal milestones. Each piece of platinum jewellery becomes a powerful symbol of their achievements, emotional revelations, and the triumphs that have shaped their paths. For Jemimah and Nithyashree, choosing these statement pieces is an expression of their individuality and authenticity.
Jemimah Rodrigues and Nithyashree Venkataramanan pick Platinum, a metal born from the stars and renowned for its rarity, as their metal of choice for its exceptional durability, purity, and naturally white sheen that never fades. With its unmatched strength and eternal elegance, platinum perfectly complements their distinctive styles and milestones
Draw inspiration from Jemimah & Nithyashree’s top platinum jewellery picks from the Platinum Evara collection to enhance your style and celebrate your unique identity
Jemimah’s top three picks from Platinum EVARA –
Platinum Drops Necklace
Like a mesmerizing dance, this platinum necklace showcases a cluster of free-flowing drop-shaped motifs studded with diamonds. These free-flowing raindrops symbolize the hope and optimism with which you look at life, embracing each aspect of what it offers you with open arms. Crafted in 95% pure platinum, found in limited quantities and in select locations across the world, this is a precious metal that’s undeniably rare.
The Platinum Buds Bracelet
Crafted with a series of delicate platinum buds gracefully lining its length, this sleek bracelet symbolizes your growth and how you’ve flourished over time. Cast in 95% pure platinum, a naturally white metal that stays true to itself, making it truly rare, it’s an ode to your unique abilities that are so precious and help craft your unique story.
Platinum Bold & Beautiful Necklace
Platinum links hold a unique multi-faceted form at the heart of this one-of-a-kind stunner. Crafted in a metal found in limited quantities around the world, platinum is exquisite and rare. The statement motifs represent the bold decisions you make as you navigate through your story, celebrating each one without hesitation.
Nithyashree’s top three picks from Platinum EVARA –
Platinum Graceful Rectangular Drops Earrings
These gorgeous earrings are a symphony of captivating rectangular motifs. Seamlessly intertwined and designed to sway rhythmically, they symbolize your many facets, that you discover, embrace and love because they are what makes you unique. It’s what steers you on your extraordinary path of becoming yourself. Crafted in pure platinum that’s found only in select locations worldwide, making it truly rare, this Platinum Evara speaks of your one-of-a-kind gifts that you love to wear with pride.
Platinum Mosaic Medley Necklace
A mosaic of triangular facets with a play of versatile patterns, makes for a contemporary centerpiece in this platinum necklace. Its varied textures echo the many facets of your personality, each bringing you joy and making you truly unique. Cast in 95% pure platinum, embossed with the Pt950 mark – one of the highest standards of purity in precious jewellery, it’s a metal that’s truly one of a kind. Just like you.
Platinum Precious Pellets Bracelet
This sleek platinum bracelet features delicately intertwined links anchored by a striking pellet centerpiece. A beautiful reminder of all that keeps you anchored and makes you – you. Crafted in 95% pure platinum, a naturally white metal whose colour never changes, it’s a precious metal that is truly one of a kind, mirroring just how unique you are.
Choose from the latest Platinum EVARA collection available across leading jewellery retail stores. These pieces from Platinum Evara are not just jewellery but emblems of each young woman’s distinct path and the milestones that define their growth and individuality. With their unique designs and the enduring quality of platinum, these selections are perfect for celebrating significant moments and milestones.
Website:https://platinumevara.com/
Facebook: @PlatinumEvara
Instagram: @platinumevara
ABOUT PLATINUM GUILD INTERNATIONAL (PGI)
Platinum Guild International (PGI) is a marketing organization with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of
China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results. Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers andmanufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery. PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery. In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development.
PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.
PURITY ASSURANCE PROGRAM
PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India. Under Platinum Guild India’s quality assurance programme, each individual piece of jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery.
A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.
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