Staff Reporter : Kolkata, 29th September 2025: A vibrant sub-brand of Senco Gold & Diamonds — which boasts an impressive legacy of over 85 years, more than 186 showrooms, and a place among Deloitte’s Top 100 Global Luxury Brands — Gossip positions itself as the youthful and trend-driven voice of today’s expressive generation. It stands out not just for its exquisite jewellery, but also for its commitment to empowering individuals.
This Durga Puja, Gossip by Senco Gold & Diamonds went beyond celebrating tradition to embrace the essence of self-empowerment. Infusing the festive spirit with its signature bold designs and radiant sparkle, Gossip provides a platform for fearless self-expression.
With this year’s campaign theme, “Kill Your Inner Demon,” Gossip inspires women to overcome self-doubt, fear, and negativity, emphasizing that jewellery is more than mere decoration; it symbolizes reclaiming one’s power, confidence, and voice. This season, the collection features a stunning array of new designs, including oxidised silver chokers, American diamond pieces, beautiful antique replicas, and polki-inspired jewellery, tailored for the bold and beautiful.
Ms Joita Sen (Director & Head of Marketing & Design-Senco Gold & Diamonds), said, “Our designs aim to reflect the essence of the modern woman who is bold, confident, and unapologetically herself. Each piece in the Gossip collection is thoughtfully crafted to resonate with the themes of empowerment and individuality. The incorporation of various styles—like oxidised silver chokers, radiant American diamonds, and intricate antique replicas—creates a diverse array of choices that speak to different facets of a woman’s personality.
We believe that jewellery that makes you look glamorous and stunning, should not only enhance an outfit, but also serve as a form of self-expression. In this collection, you’ll find pieces that combine traditional motifs with contemporary designs, allowing wearers to celebrate their cultural heritage while also embracing modernity.
This Durga Puja, we invite every woman to explore her unique style through our adornments. Let our jewellery not only complement your festive attire but also empower you to embrace your true self, making you feel beautiful and strong as you celebrate with family and friends. We are offering upto 15% discount on making charges or on MRP on all Gossip jewellery on a minimum bill value of Rs 10,000 and above.”
In essence, this festive season, let your jewellery be a reflection, of who you are, serving as both an adornment and a powerful statement of your identity. For online offers please check: https://www.mygossip.in/ .
Link to view the Pujo Campaign – Video links – https://www.youtube.com/watch?v=SX330x0O2uE
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About Gossip:
At Gossip, we don’t just design jewellery – we craft stories that demand attention. Bold, unapologetic, and full of individuality, our pieces aren’t just accessories, they’re the ultimate style statement. Each design is more than just an adornment – it’s your invitation to stand out, spark conversations, and own your narrative. Whether you’re a college campus queen, a party animal, or a jetsetter, we’ve got something for everyone. From dainty necklaces to drama earrings and everything in between, our Gossip pieces are designed to make you feel confident, stylish, and ready to take on the world.
About Senco Gold Ltd-
Senco Gold Ltd. (Senco) is a leading pan-India jewellery retailer with a legacy of more than 85 years and largest in eastern India based on number of showrooms. Senco has been rated as 2nd Most Trusted Jewellery Brand for 4th year in a row by TRA and amongst Most Desired Jewellery Brand by TRA in 2024 much ahead of most of our peers. Senco has also made it to the list of Global Top 100 Luxury Brands by Deloitte in its Feb 24 report. Senco’s credit rating has been upgraded by ICRA for its Fund based working capital facilities at [ [ICRA]A2+ with “Stable” Outlook for short term borrowings and [ICRA]A for Long term borrowing. Senco has also been certified as a Great Place to Work (GPTW).
Senco has over 186+ showrooms (including 77 Franchisee showrooms) spread across 17 states, including 1 international showroom in Dubai UAE with a mix of own and franchisee model; and having various formats like Classic & Modern, D’Signia, Everlite, House of Senco and Sennes to cater to various customer segments.
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