Staff Reporter ; Kolkata, 10th.January 2025: GKB Opticals, a leading eyewear brand with over 60 years of legacy, has announced its 4th season of The Wedding Edit, a highly anticipated luxury eyewear trunk show that celebrates the elegance and glamour of the Indian wedding season. This much-awaited event celebrates the ease and glamour of the Indian wedding season and this time round tours across six cities which are: Mumbai, Chennai, Kolkata, Bengaluru, Chandigarh and Bhubaneswar, where brides, grooms, and wedding guests will get to experience an exclusive collection of eyewear that’s envisioned to change the look with timeless luxury and a dash of modern flair.
The Wedding Edit marks the iconic signature event for GKB Opticals, offering an exquisite collection of eyewear: premium to luxury global brands like Dita, Maybach, Lindberg, Bvlgari, Cartier, Balmain, Gucci, Philipp Plein, Tom Ford, and Prada. This season the trunk show will add much magic to weddings with never-before-seen designs ranging from jewellery-inspired frames to timelessly classic styles.
Every season, it attracts Ultra High Net-Worth Individuals (UHNIs) and discerning customers seeking high-end eyewear to complement their wedding looks. Continuing with the tradition of providing the most coveted eyewear brands in the industry, this year the event is again poised to satisfy every guest’s quest for creating a perfectly memorable wedding day.To amplify the experience, all the stores have specially designed concept windows that have become an inviting look to discover the curated collections within.
“We are incredibly excited to bring back The Wedding Edit for its 4th season,” said Priyanka Gupta, Director of Brands at GKB Opticals. “Each year, we strive to elevate the eyewear shopping experience for our customers, offering them not only the finest eyewear but also an experience that’s as luxurious and memorable as the weddings they’re celebrating. This season’s collection promises to be our most exclusive yet, and we can’t wait to share it with our patrons.”
A Socialite event, was also hosted by Ankita Malik on January 10th, 2024, at the Kolkata store, which showcased an exclusive eyewear collection. The marigold-themed display captured the essence of weddings, adding a festive and elegant touch to the atmosphere. Guests enjoyed a personalized experience with curated eyewear options, making it a night to remember.
In addition to its luxury eyewear collection, GKB Opticals offers the highly precise B.I.G. NORM™ lenses from Rodenstock. These lenses utilize AI-based B.I.G. NORM™ technology, which creates a biometric model of the eye using just four standard refraction values from optometrists. This innovation ensures accurate progressive lenses even without advanced DNEye® scanner measurements, providing a higher level of precision and moving beyond traditional lens calculation methods.
This season for The Wedding Edit promises to elevate the celebrations to an altogether new high with a specifically curating and affluent luxury eyewear collection suited for every bride, groom, and guest. With designs that are exclusive and a legacy of excellence, GKB Opticals continues to be the destination for all those seeking high-end eyewear. This season is assured to be the last one any guest attending the wedding will want to be missed.
About the brand
A legacy of over 60 years and over 1 million patrons served – GKB Opticals’ humble legacy started with its first retail store back in 1968 at Gariahat, Kolkata. Founded by visionary Mr. Brijendra Kumar Gupta, the company was awarded the “Most Admired Retail of the year” in the eyewear category, at the MAPIC India Retail Awards, in 2022. The company also bagged the coveted title of the “Best Retail Eyewear Chain in Eastern Region” at the Times Business Award 2023, for the second consecutive year. With over 90 stores all over India, the ISO certified company, GKB Opticals offers quality eyewear from a vast portfolio of international and home brands.
About Rodenstock Group
The Rodenstock Group is a global innovation leader in the field of eye health and a major manufacturer of spectacle lenses. As a medical technology company and major manufacturer of spectacle lenses, Rodenstock stands for German engineering of the highest quality. Rodenstock lenses enable people all over the world to see with the sharpest vision at every moment
Rodenstock has been an innovation leader in the field of ophthalmic optics for more than 140 years.
Today, Rodenstock is a pioneer of technological progress through the introduction of ‘biometric lenses’.
At Rodenstock, it is believed that every person and every eye are unique and different. That’s why they were the first to measure the individual eye and use thousands of data points to produce individual spectacle lenses.
As the world’s leading manufacturer of biometric lenses, Rodenstock stands for a paradigm shift in individual lenses thanks to its innovative technologies and its philosophy “B.I.G. VISION® FOR ALL – Biometric Intelligent Glasses”.
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