News Stardom : Kolkata, 11th March 2021: Firefox Bikes, India’s premium bicycle brand and a Hero Cycles Group Company launched its exclusive store – Firefox Bike Station in Kolkata today. Situated in the heart of the city in Golpark, the 900 sqft. showroom has a dedicated service centre. Firefox Bike Station will house more than 60 premium bikes and an assortment of accessories to address every biking need.
Firefox Bikes Station will cater to the increasing demand of premium cycles in South Kolkata and its catchment. The entire range of Firefox Bikes – mountain bikes, city bikes (or hybrid bikes), road bikes, women bikes, kids and junior bikes, and also electric bicycles will be retailed and serviced from the new store.
The stores offer bicycles for adults as well as kids. The kids range starts from Rs. 8000 and goes upto lakhs, comprising of designer cycles of iron man, captain America, frozen, etc. The store offers adults with mountain bikes as well as hybrids which are very popular among the citizens. Along with bikes the store also caters to all the needs of the bikers by availing accessories like knee pads, helmets and all other parts. It also teaches the riders to ride and give full service to the Firefox bikes.
The press launch for the day took place in the presence of Ms. Lopamudra Mandal Former Miss Kolkata, Ms. India IAB 2018 & Mr. Sukanta Das, CEO of Firefox Bikes Pvt LTD. Prakash Agarwal & Devesh Agrawal, the Directors of Galaxy Lifestyle Store which runs the Firefox exclusive store were also present in the launch.
‘ It is an absolute pleasure to be a part of the Firefox family and to launch firefox in Kolkata at the Sony Centre and I believe that since cycling has gone to a different level due to the pandemic, I’m sure Kolkatans will come forward to Sony Centre Galaxy, Golpark to buy firefox cycles which is the best amongst all, very affordable and stylish. All the accessories for cycling is also available at the Sony Centre so it’s a one stop solution for people and there’s no hassle of parking as it is centrally located and one can buy both cycle and the accessories under one roof.’ said Lopamudra Mandal.
Inaugurating the store in the city, Sukanta Das – CEO, Firefox Bikes said, ‘It is a very exciting day for us as we unveil our exclusive outlet in the city of joy. Kolkata is seeing a phenomenal rise in bicycle sales as large number of people are adopting cycling to get fit. In a bid to meet this soaring demand, we have launched Firefox Bike Station’.
‘With the tremendous acceptance of our products in Kolkata, we look forward to exceeding our customer’s expectations by providing them the best value with our product range. The showroom in Kolkata is a step ahead in the right direction. We are excited to welcoming people here’, he added.
‘The past year has made us realise the importance of staying fit. Cycling is one of the most enjoyable ways of achieving that. Firefox has an amazing range of bikes and accessories for everyone and we aim to make cycling an essential part of the lifestyle. Our new Firefox Bike Station will make Galaxy the one stop destination for living a stylish and healthy lifestyle.’ said Mr. Devesh Agarwal.
To which Mr. Prakash Agarwal added, ‘We are delighted to add Firefox to our portfolio of lifestyle products. We have been bringing the best of lifestyle to Kolkata for the past 17 years with the best of brands like Sony, Faber and Philips. Firefox is our venture into the fitness segment and we want to make cycling an essential part of every Kolkatans lifestyle.’
Firefox operates in the Premium range (INR 15000-100000/+). The product is focused on primary qualities – performance, durability, and safety. Firefox omnichannel business model combines D2C (direct-to-consumer) innovations and a countrywide offline network. Every online purchase is mapped to a dealer offline through a customized enterprise resource planning (ERP) system. Currently, Firefox is present in India with a retail network of over 500+ stores.
The growing interest and trend of the kolkatans over bicycling finally has an exclusive stop to go. This is Firefox’s first outlet in Kolkata, after Mumbai, Delhi and Bangalore.
About Firefox Bikes & HMC Group
Established in 2004, Firefox Bikes, a Hero Cycles group company is India’s leading bicycle brand, offering an exclusive & expansive range of premium bikes & accessories. The brand offers premium quality, trendy mountain bikes, city bikes (or hybrid bikes), road bikes, women’s bikes, kids’ and junior bikes, and also electric bicycles. Firefox Bikes has 400+ stores across India, including all major cities like Delhi, Mumbai, Bengaluru, Guwahati, Bhopal, Chennai, Jodhpur, Pune, and many more.
Hero Cycles is a part of the HMC Group with a $ 1.2 bn asset base and over 10,000 people across the globe. A leader in both the standard and premium segments in India, Hero Cycles covers an overall market share of nearly 43 percent.
Incorporated in 1956, Hero Cycles Limited is the largest integrated bicycle manufacturer in the world. The company has a manufacturing capacity of 6 million bicycles per year, a highly integrated network of plants located in Ludhiana (Punjab), Ghaziabad (UP), and Bihta (Bihar) and a state of the art manufacturing facility in Sri Lanka as well. Acquisition of Firefox Bikes hand was a strategic move to cement its position in the fast-growing premium bicycling segment in India.
The HMC Group also includes auto parts manufacturing companies Hero Motors Ltd, ZF Hero Chassis Systems Pvt. Ltd, and Munjal Kiriu Industries Pvt. Ltd; hospitality arm Munjal Hospitality and luxury home décor products company Oma Living.
Website link https://www.firefoxbikes.com/
For further details contact:
Sanjukta Nathan (Inkcollab PR)
Soujannya Das (Inkcollab PR)
+918981075949 | info@inkcollabpr.com
+918013075445| pr@inkcollabpr.com
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