News Stardom : kolkata, 10th. November 2022. Mr. Prahlad Kakar speaking at the curtain raiser of Ad Adda, a Marketing Communications competition organized by the Department of Media Science of The Heritage Academy, Kolkata said “Dreaming about the future is what advertising reflects”. The doyen of advertising addressed more than 500 students at a Masterclass on ‘Advertising and Branding: Idea to Execution’. Ad guru Prahlad Kakar is best known for his famous TV commercials including Cadbury and Pepsi. He is the founder and main director for Genesis Film Productions, established in 1977.
Mr. Kakar said that advertising is the keeper and guardian of hope. According to him, advertising is about tomorrow. He talked about Goebbels as the first person who used the philosophy of advertising for his propaganda. For those who aspired to be in advertising he told them to remember that, “Advertising is the keeper of hope, guardian of hope. Yesterday was yesterday. Advertising is about tomorrow.” He stated that if a commercial is heartfelt, people would remember and recollect it for a very long time, citing examples from a few of his classic work: Cadbury, Ericsson, Tata Safari, Times of India, and Pepsi. He narrated his Pepsi commercial of 1993 “Yehi hai right choice baby!” was so popular that many Indian families named their daughter Sanjana. He told the students that it is essential that they should know how to craft fascinating stories that can draw the audience in, which can only happen if they delve deep into the needs of today’s generation.
“The session was amazing and informative. It was encouraging and helpful. Now we know the skills required for advertising. We would love to attend more such sessions in the near future.” remarked one of the students of St Xavier’s University who attended the Masterclass. Within a short period of time, the entire audience was aware of the requirements for an effective commercial.
The event was inaugurated by Shri Pradip Agarwal, Chief Executive Officer of Heritage Group of Institutions, by Prof. Basab Chaudhuri, Principal, Director Academics, The Heritage Group of Institutions, Prof. Gour Banerjee, Principal, The Heritage Academy, Prof. Madhupa Bakshi, Dean, Department of Media Science. Students and faculty members from St. Xavier’s University, Adamas University, Amity University, Brainware University, SNU, New Alipore College and other colleges and institutions of the state attended the Masterclass. What distinguishes this Masterclass is that it is part of Ad Adda which provides students with a wide range of opportunities to learn and participate in various events such as Brand Pitching, Ad Quiz, Jingle Making, Ad Spoof Theatre, and many more. The event is on November 16th and 17th, 2022.
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