News stardom : Kolkata, 21st September 2023, DesignCafe, India’s most loved home interior solutions brand, has unveiled its first experience centre (EC) in Kolkata on 21st September through a franchise with Primarc. DesignCafe was launched in Primarc Square in the esteemed presence of Shri Aroop Biswas Honourable MIC, Department of Housing along with Shambhavi Pansari, Business Director, DesignCafe Kolkata and Sidharth Pansari, Director, Primarc Projects Realty Pvt. Ltd.
One of Primarc’s initial angel investments, DesignCafe stands as a true haven for connoisseurs of aesthetic beauty, personalization and the highest quality standards in residential interior design. The experience centre will also showcase products and solutions from the Qarpentri brand line, India’s game-changing, direct-to-consumer (D2C), modular home interior brand, by the DesignCafe team, that provides the best quality home interiors, at the fastest time and at revolutionary prices.
DesignCafe’s EC in Kolkata is spread across 3000 sq.ft. in Salt Lake at Primarc Square. There are over 50 collections that combine the many DesignCafe modular products, with 5 kitchens and 11 wardrobes on display, including Qarpentri. Each city has its own flavour, much like each individual customer of DesignCafe, and this DesignCafe sensibility is reflected in the EC. There are exclusive products on display, along with-an exclusive partition design, loose furniture, lighting and decor that makes this space an aesthetic paradise, while not compromising on the functional needs of each family.
The EC also displays a sample apartment that utilises some of DesignCafe’s best space-saving solutions, which designers use to best effect to maximise the value and utility of the home, and personalise with the interior style that the family best identifies with. Every concept that is showcased, is designed with a view to help customers narrow down on what they like / dislike.
DesignCafe offers a unique journey for every homeowner through their experience centers, where you can explore whether your lifestyle aligns better with drawers or shelves in your wardrobes, whether you prefer the warmth of wood tones or the boldness of solid colors, and whether you want to incorporate vibrant pop-up tones into a warm or cool colour palette. With the added flexibility of modular fit-outs, DesignCafe allows you to personalise your home design according to your distinct preferences and needs.
The DesignCafe brand currently delivers homes that are designed and executed in 45 days with a warranty guarantee of up to 20 years on all units. All products are manufactured with 51 stringent quality checks. The brand offers flexible payment options with 0% interest EMIs to make high-quality, personalized home interiors truly affordable.
DesignCafe gives homeowners personalised interiors to suit the lifestyle, needs and budgets of all its customers. Thanks to the expertise of its 400+ designers, it has delivered 50,000 beautifully designed rooms across its locations. Qarpentri on the other hand, is leading the way in simplifying the home interior space with three core offerings: 30-day delivery, a 5-Year warranty, and unbeatable prices. Through Qarpentri, the brand is committed to provide fast, reliable products of top-notch quality, the fastest timelines and unbeatable pricing to customers.
Addressing the Media, Shri Aroop Biswas Honourable MIC, Department of Housing said, “It is with great enthusiasm that I applaud Primarc and DesignCafe’s ambitious endeavor to expand its exceptional interior design experience to Bengal. This expansion not only signifies the growth of a remarkable business but also a commitment to enhancing the living spaces of our communities. This step will undoubtedly elevate the standards of interior design and convenience for homebuyers, setting a new benchmark in the industry. Bengal’s homes will not just be adorned with beautiful designs but also furnished with the finest, thanks to this initiative. I wish DesignCafe and Primarc success in this exciting journey of transformation, one that promises to bring joy and innovation to countless households across Bengal.”
On the occasion of the launch, Sidharth Pansari, Director, Primarc Projects Realty Pvt Ltd. said, “We wish to expand the DesignCafe experience to different parts of Bengal. It will also enable us to provide furnished homes as part of our offering in the future. There are hundreds of designers but limited vendors to provide customised furniture. DesignCafe will act as an enabler to many such young interior designers who can design the homes for the clients, and DesignCafe can supply the furniture using the latest technology and best of resources which should bring a smile on many homebuyers.”
Speaking on the occasion, Mr. Shezaan Bhojani, CEO & Co-founder of DesignCafe said,“DesignCafe is very excited to partner with a strong brand like Primarc, to bring the very best in home interior solutions and technology to Kolkata.This partnership will ensure that the people of Kolkata and Bengal will now have access, not only to the latest designs, materials & technology, but most importantly, a brand they can trust to deliver a personalized solution, with a world-class experience and service levels”.
About Primarc:
We started our journey in 1997 and over the last two decades, we have emerged as a dominant business group in Bengal, with diverse interests in Retail, Hospitality, Real Estate, E-commerce & Omni Channel Logistics.
Our landmark projects like Southwinds, The Soul, The Ramdulari, Astitva, Gangetica, Aangan, and Junction Mall, has set new benchmarks in West Bengal’s Real Estate industry. This has been possible because of our core belief of; ‘Together is Progress’. We believe that progress happens together with everyone, our customers, our employees, our associates, vendors, and every other person whose lives we touch upon every day. We understand their needs, fears and where their happiness lies.
In retail, Primarc has become a dominant player in Eastern India with multiple formats including Raymond, Tanishq, Manyavar, Essence and also STORY. STORY, the iconic book store – offers a wide collection of books, toys, art materials, and stationery all under one roof.
With our unflinching commitment towards people, we shall continue to create spaces that introduce them to a holistic world, offering products with best-in-class features, with on-time delivery and a customer-first approach.
About DesignCafe:
DesignCafe was started in 2015 with a vision of offering highly innovative home interior solutions at affordable prices, thus democratising design in India. Founded in October 2015 by award-winning architects Gita Ramanan and Shezaan Bhojani, they together bring more than two decades of national and international design experience to the table. Leveraging their expertise, they have built a vertically integrated business-model. They manufacture all their products in-house with their own designers, a 65,000 sq. ft factory in Bengaluru, and a dedicated workforce of 500+ skilled workers. They are both innovators and magicians alike and are driven to bring all elements of home interiors under one roof to provide a hassle-free and affordable experience to Indian homeowners.
With over 900 employees the company has delivered 50,000+ beautifully designed rooms across locations. DesignCafe currently has operations in Mumbai, Thane, Navi Mumbai, Bengaluru, Chennai, Pune, Hyderabad, Vizag, Coimbatore and Mysore. After Kolkata, the company is launching its operations in Ahmedabad this year too.
DesignCafe has raised $30 million or Rs. 250 Crore in funding over multiple rounds over the years. Its current investors include Westbridge Capital, FireSide Ventures, Sixth Sense Ventures, Mirabilis Investment Trust and venture debt fund Alteria Capital.
About Qarpentri
Qarpentri was founded by DesignCafe in 2022 to mirror the real spirit of modern India’s modular homes and to create a new standard for home interiors in the country. With the launch of Qarpentri, India gets its first direct-to-consumer (D2C) brand that aims to provide quality home interiors for all at revolutionary prices. Qarpentri is leading the way in simplifying the home interior business with three core offerings: 30-day delivery, a 5-Year warranty, and unbeatable prices. We are committed to providing fast, reliable service, top-notch quality, and competitive pricing to our customers. The brand offers home interior products priced 25% lower than carpenters. Qarpentri’s comprehensive home interior solutions include made-to-measure modular kitchens, wardrobes, and storage units, delivered in an impressive 30-day timeframe. The brand’s commitment to affordability is evident through its offering of modular kitchens starting at only Rs. 53,499/- , modular wardrobes starting at Rs. 30,599/ and 2BHK home interiors starting at Rs 1,46,999/- thus presenting the most cost-effective solution for budget-conscious homeowners in India.
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