Staff Reporter : Barrackpore, 19 July, 2024: Dabur Glucose, the leading instant energy drink from the house of Dabur, announced the launch of a mega Campaign ‘Energize India’ to promote young sporting talent and drive awareness about the importance of energy and stamina among young athletes in major sports academies and schools across India.
As part of the campaign, Dabur Glucose conducted a special awareness session on energy and stamina management at Future Laureates Academy, Barrackpore in West Bengal, featuring renowned Sri Dinesh Kumar, Manager, Corporate Communication, Dabur India Ltd, teachers and experts in the field. The session provided valuable insights and strategies to help athletes optimize their performance and achieve their full potential. Dabur also felicitated top 2 athletes-Anayaka Pandey and Akash Ghosh of the Academy.
“We are delighted to launch our ‘Energize India’ campaign to promote the importance of energy and stamina among young athletes and provide them with the necessary energy to excel in their respective sports. As a brand, Dabur Glucose is a perfect fit for athletes, sports enthusiasts, and people who lead an active lifestyle. The product is designed to provide an instant energy boost, which is essential for individuals engaged in physical activities,” Dinesh Kumar, Manager, Corporate Communication, Dabur India Ltd. said.
The energy session focused on educating young athletes about the importance of proper nutrition and hydration to ensure optimal performance. The session also included tips and techniques to improve stamina and endurance, which are crucial for any athlete.
“Dabur Glucose has always been committed to promoting a healthy and active lifestyle among our youth. This partnership with young athletes is another step forward towards achieving this goal. With its refreshing taste and instant energy boost, Dabur Glucose is the perfect choice for young athletes to stay energized and perform at their best,” Mr. Kumar added.
About Dabur Glucose: Dabur Glucose is a powder-based energy drink that is made using 99.4% pure glucose. It is designed to provide an instant boost of energy and is a great way to refuel during a long day. Enhanced with essential vitamins and electrolytes. It helps you survive excessive heat, fight tiredness, and optimise your energy with higher glucose content. Enriched with the goodness of Vitamin C and Calcium to make sure that kids as well as adults stay healthy and active with the power of essential nutrients. It is available in convenient sachets and can be easily carried in a bag or a pocket.
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