~BookMyShow’s drive covers the entertainment industry along with corporates and residential societies to support recovery process~
~To enable CoWIN API integration for large-scale discovery, search, vaccine slot booking & certificate access pan-India~
~BookASmile, will support vaccination for 1,111 artists from low-income communities in the entertainment industry~
News Stardom : National, 23rd. June 2021: In an effort to aid the Government’s vaccination program to fight the Covid19 pandemic, BookMyShow, India’s leading entertainment destination has undertaken a pan-India community vaccination drive for the entertainment industry, corporate India and residential societies in its effort to support the country’s recovery process.
The initiative which started in early June, has covered over 1,45,000 people across categories by helping facilitate vaccine jabs for all.
As part of the drive, BookMyShow has partnered with leading hospitals and healthcare facilities across cities while providing the complete logistics, technology & manpower support, access validation and on-ground infrastructure assistance to medical staff and consumers to book their slots. The pan-India drive that covers the overall community including the entertainment industry, corporates and residential societies all across has been undertaken through partnerships with leading hospital partners and medical chains such as Apollo Clinics, Medica Superspeciality Hospital, AMRI Hospitals, Peerless Hospital and Techno India DAMA Healthcare & Medical Centre.
BookMyShow’s vaccination initiative not only empowers the community with added convenience through accessible and easier vaccine booking but also uses the platform’s technology and infrastructure strength for efficient inventory management and reduction of vaccine wastage. Accurate allocation of stock basis pre-registrations along with the firm’s experienced event operation skills helps facilitate smoother inoculation drives avoiding any delays, shortages and crowding at private Covid Vaccination Centres.
In a bid to help spur recovery for the deeply impacted entertainment industry, BookMyShow has organised independent vaccination drives at its Mumbai office, for the employees and families of various events industry firms who reside in the city. This drive is open to partners, vendors, promoters, artists, and organizers across movies and live entertainment to enable employees as well as their family members to get vaccinated. The initiative is not restricted to partners that work with BookMyShow but open to all members of the entertainment industry. Employees and family members of several media & entertainment firms including PVR Cinemas, Percept, Balaji Telefilms, Motley Theatre Group, 70 Event Media Group (70 EMG), Hungama Digital Media and Production Crew to name a few, have been inoculated through the BookMyShow vaccination drive.
Further, BookASmile, the charity initiative of BookMyShow is working towards the inoculation of 1,111 underprivileged artists from low-income communities in the live entertainment industry whose livelihoods have been adversely impacted due to the pandemic. BookASmile has collaborated with Mumbai-based NGO Accha Karo Foundation to facilitate vaccination for these artists and crew.
BookMyShow allows consumers opting for the drive to book their slots and make online payments via the BookMyShow app and website. Consumers will have to register themselves on the CoWIN website and provide their CoWIN registration details to book their slots on BookMyShow.
Going forward, the platform will also enable API integration with the CoWIN app to offer discovery, search, authentication, booking of vaccine slots as also certificate access, across cities on the BookMyShow website and app. This will ensure hospitals can administer doses on a real-time basis, based on the bookings received, thus facilitating a greater and more effective vaccination reach to help speed up the overall recovery process.
Commenting on the initiative, Anil Makhija, COO – Live Entertainment & Venues, BookMyShow said, “Over the past 15 months, the pandemic has had a devastating impact on India’s entertainment industry. As the sector readies to bounce back and prepare for a strong recovery cycle, we are glad to be able to play our part and support the government’s effort to fight the pandemic by undertaking this widespread vaccination drive to help vaccinate the entertainment industry along with its performers and artists as also the larger community of consumers and corporate India. Backed by a robust technology platform and our experience in on-ground event management infrastructure, BookMyShow aims to provide a seamless and strong aid to the people driving India’s entertainment industry, who have been instrumental in fulfilling the entertainment needs of millions of Indians. We are thrilled to have been able to facilitate the inoculation of over 1,45,000 people in less than 2 weeks and hope to increase our reach and work in the days to come.”
In its first phase, BookMyShow has undertaken vaccination drives for consumers across Mumbai and Kolkata and will subsequently expand this initiative across Delhi and Rajasthan. Apart from Mumbai, the entertainment industry inoculation drive is likely to be extended to BookMyShow’s Delhi, Bangalore, and Hyderabad offices.
About BookMyShow
Launched in 2007, BookMyShow, owned and operated by Big Tree Entertainment Pvt. Ltd. (founded in 1999), is India’s leading entertainment destination with global operations and the one-stop shop for every entertainment need. The firm is present in over 650 towns and cities in India and works with partners across the industry to provide unmatched entertainment experiences to millions of customers. Over the years, the company has evolved from a purely online ticketing platform for movies across 6,000 plus screens, to end-to-end management of live entertainment events including music concerts, live performances, theatricals, sports and more, all accomplished at par with global standards. Some of the key properties that BookMyShow has brought to its markets over the past few years include U2’s The Joshua Tree Tour, NBA’s debut games in India, Disney’s Aladdin, Cirque du Soleil BAZZAR as also international artists such as Coldplay, Ed Sheeran, Justin Bieber to name a few.
BookMyShow is invested in providing the best user experience, whether on-ground or online and to that effect, has developed the first-of-its-kind video streaming platform solely for live entertainment in India – ‘BookMyShow Online’, marking its entry in the streaming business. Complementing its cinemas business, the firm also launched ‘BookMyShow Stream’, India’s largest home-grown transactional video-on-demand (TVOD) platform hosting award-winning and critically acclaimed content from around the world. BookMyShow also houses India’s most extensive organic reviews and ratings engine for movies and has driven technology innovations, such as the m-ticket and Movie Mode, impacting tens of millions of users and the industry at large.
With continued support from marquee investors like TPG Growth, Stripes Group, Elevation Capital (formerly SAIF Partners), Accel and Network18, BookMyShow has constantly demonstrated category leadership, growing beyond India with operations in UAE, Singapore, Indonesia, and Sri Lanka amongst others. The Mumbai-headquartered company counts Ticket Green, Eventifier, Masti Tickets and Townscript amongst its key investments in the sector. BookMyShow is also committed to society at large, by way of its charity initiative BookASmile, which supports special causes to enrich the lives of the less fortunate across India through entertainment-led experiences. For more information, please visit www.bookmyshow.com
For further details, please contact:
media@bookmyshow.com
Simran Das | simran.das@genesis-bcw.com | +91-9920848864
Uma Datye | uma.datye@genesis-bcw.com | +91-98334 99059
Aarushi M | aarushi.maheshwari@genesis-bcw.com | +91-7028461488
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