News Stardom : Kolkata, 15th September_ 2022: Biryani by Kilo, India’s Biggest & Most loved biryani and kebab chain, has achieved a milestone with its 100th outlet in one of India’s most culturally rich and diverse city, Kolkata. And being the 100th Store Launch isn’t it’s only achievement, the outlet located at Behala-Kolkata is an all-woman outlet – from the minute you enter to the last morsel you polish away; all roles are handled by women employees. Biryani by Kilo has employed around 18+ women to handle the overall operations of outlet including kitchen, Dine-in & delivery operations. The crew helming this restaurant have been trained as per FSSAI guidelines on all the necessary safety, hygiene and other restaurant procedures. The company has four outlets in Kolkata and this is third dine-in restaurant in the city’s Behala region. Another point to note about this launch, that made it extra special for BBK, Mimi Chakraborty, MP and Indian celebrity, attended the event and graced us and our all-women crew with her presence.
More often than not, a home-cooked meal might be regularly attributed to a woman, but the minute we say ‘chef’, manager of a restaurant or delivery person, the image in most minds is that of a man. Which is why the Kolkata outlet, located at Behala is breaking the stereotype with every employee there being a woman, an unusual feat in the hospitality industry. And it is only expected of a venture that has consistently broken stereotypes in their seven-year journey, whether that was with popularity, profits, or taste. Across cities, especially in the last two years, food lovers have seen their favourite restaurants shut down or limit operations, as hospitality was one of the worst hit sectors in the pandemic. But Biryani by Kilo has had consistent growth and their 100th outlet is testament to their dedication to quality and commitment to customers.
Biryani By Kilo is projected to grow its revenue to INR 300 crore in FY 22-23. Swiggy’s 2021 wrap-up reports puts Biryani by Kilo on top of the chart .Among various food categories, Biryani has emerged as an unlikely champion, surpassing pizzas and burgers. In spite of the pandemic, Biryani by Kilo has succeeded to grow its revenue to INR 132 crore by FY21-22 and is eyeing to clock two fold+ rise in the revenue in FY 22-23. Adopting an omnichannel strategy has played a major role in the scale with its own channel like website, App & Dine-in outlets contributing 35% of total sales. Having served more than 5 million customers since 2015, the company actively operates 100 outlets across 45+ cities in India, including Delhi NCR, Mumbai, Bangalore, Hyderabad, Lucknow, Jaipur, Dehradun, Goa, Kolkata, Patna, Guwahati, and many more. The brand processes anywhere between four and five million orders in a year currently, with an average order value of INR 725.
Expressing pride and gratitude at this milestone event, Vishal Jindal, Founder & Co-CEO, commented, “Today, we are extremely proud of our 100th outlet, our milestone restaurant in Kolkata. It is made doubly special by the fact that this dine-in outlet has an all-woman staff. Getting here has been a humbling experience, which also fires our drive to ensure the best for our customers. It has been our constant endeavour to remain committed to quality& providing authentic food experience to the ever-demanding biryani lovers. We have always kept these values front and center, and it has won us many hearts, and the confidence of our consumers for last seven years.”
Commenting on this announcement, Mr. Kaushik Roy, Founder, and CEO, Biryani by Kilo said, “Kolkata, among other things, is known for its own brand of biryani. To open up our 100th outlet here shows our commitment to the essential markets in eastern India for us. With this offering both outlet-wise, as well as the decision of employing an all-woman staff, our brand continues its commitment to stay ahead of trends in the food and restaurant experience.”
Mr. Ritesh Sinha, Chief Operating Officer (COO), Biryani by Kilo, said, “It is with immense joy and pride that we announce our first all-women store set to launch in Kolkata. This initiative is to promote the talents and skill of women in the F&B industry, our 100th store is a way for us to pay homage to women, who are leading from the frontlines and believe in championing in every field they step foot in. While our vision is to provide good quality, authentic food, our focus has also been to promote diversity, equality and inclusivity across the organisation.”
Biryani by Kilo offers authentic and enjoyable delicacies with ingredients that are prepared and sourced from the best places. It includes the most premium 2-year naturally aged Premium Basmati rice, hand-picked spices from Kerala, and carefully selected fresh meats and vegetables that provide the biryanis and kebabs a unique flavor and authenticity. In addition, the brand also concentrates on using world-class technologies and systems to create and maintain consistently their taste and service quality.
Apart from the signature Biryanis, the Biryani by Kilo menu also features non-vegetarian dishes such as Chicken Ghee Roast, Chicken 65, Mutton Galouti Kebabs, Mutton Nihari, Chicken Korma, and popular traditional desserts like Phirni. Vegetarian options are as diverse, with Veg Dum Biryani, Peshawari Chole Biryani, Kathal Biryani, Paneer Tikka Biryani, and much more. Various Kormas and Curries like Paneer Nawabi, Paneer 65, and Burani Raita star on the menu as well, all of which are in keeping with the tradition of the Nizams and are utterly delectable.
The Indian foodservice market is expected to register a CAGR of 10.51% during the forecast period 2022-2027, and is expected to reach INR 1,868.19 Bn by 2025, expanding at a compound annual growth rate (CAGR) of ~39% during the 2021-2025 period. With 67.13 percent of the market’s total revenue in 2020 coming from online meal delivery, this sector topped the food-tech market in terms of revenue.Source: www.imarcgroup.com.
Swiggy’s annual report on the country’s food ordering, says that Indians ordered an average of 115 Biryanis per minute, and the dish has remained on top of the charts for quite a few years now. Also, as per Technopak study, the Biryani market is $4 billion out of $70-$80 billion F&B market overall, which makes it the biggest category in F&B.
About Biryani By Kilo: Founded in 2015, Biryani By Kilo is an F&B company that prepares and delivers authentic Biryani & kebabs. The company uses world-class technologies, processes & systems to give the best quality, standardization, hygiene & convenience to customers and the option to order online through the website & App or through the BBK call center. The brand is committed become the biggest & most loved Biryani and Kebab Chain across the country and making Biryani a popular dish worldwide. Company website: https://biryanibykilo.com/. Biryani By Kilo call Centre: 9555-212-212.
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