Birla Opus Replay’ looks back at how India played with colours in 2025….

~ A look back at last year’s defining shades, loyal favourites, and the colours that sparked conversations ~

Staff Reporter : Mumbai, 24 December 2025: India is a diverse canvas with regional influences, seasonal and cultural nuances shaping how homes are painted, designed and experienced. Over the years, colours have reflected these shifts in quiet but meaningful ways. Yet, these choices are rarely viewed together to understand the larger consumer patterns they reveal at a national scale. In a first-of-its-kind initiative, Birla Opus Paints, part of the Aditya Birla Group, presents ‘Birla Opus Replay’, India’s first-ever look at how the country played with colours in 2025, based on millions of real purchase decisions gathered via the advanced Birla Opus Tinting Machines. This isn’t about trend forecasts or designer predictions. This is about what India chose when painting thousands of homes from Kupwara to Kanyakumari
Drawing from millions of consumer purchase patterns, ‘Birla Opus Replay’ offers a look back at last year’s loyal favourites and the colours that sparked consumer’s imagination, revealing how India played with colours across various regions and seasons. One of the key findings show that despite India’s diversity, nearly 50 percent of consumers returned to the same 20 most trusted shades consistently throughout the year, highlighting a strong preference for familiarity even as newer colours found space during festive season and occasions.

India’s Most Playful Shades in 2025
‘Birla Opus Replay’ shows that while Indian consumers continued to return to familiar shades, they also made deliberate colour choices influenced by emotions and occasions.

· ‘Fort Kochi’, a dark bluish gray colour from the Neutrals family, emerged as India’s most-travelled shade, with more than 6 Lakh litres sold from across 30K+ dealers. That’s enough paint to cover every square foot of Mumbai’s Marine Drive…four or five times over.

· More than 5 Lakh Indians began their day with ‘Morning Birdsong’, a light bluish gray shade making it one of the country’s top light neutral choices