News Stardom : Kolkata, 5th March 2026: In India, the game of cricket is more than a sport. It brings people together with pride, hope and excitement. It is this spirit of togetherness that Asian Paints brings alive with the launch of the Asian Paints Rang De India (Cricket Anthem) – a powerful musical expression that celebrates the colours, emotions and unity that cricket breathes into every Indian home.
From living turning into mini stadiums to balconies echoing with chants. The anthem captures the joy and passion of match days that bind generations of fans across regions, languages and traditions.
Asian Paints and cricket both colour India’s moments and memories. Together, they create a strong emotional connection that brings 1.4 billion hearts together.
As the Official Colour Partner of India Home Cricket, with the Board of Control for Cricket in India (BCCI) Asian Paints has consistently deepened its association with the game through colour led, fan first interventions. The anthem reflects the brand’s belief that colour is an expression of emotion and a force that brings people closer.
The hook “Rang De – Mohe Jeet Ke Rang Mein Rang De” brings together this emotion of Cricket, Colour & Excitement celebrated by Asian Paints.
This high-energy, anthem is designed to be felt as much as heard. It is catchy, uplifting and full of pride, just like the emotions of a match day. The music is composed by Sameer Uddin and sung by Sunidhi Chauhan and Vishal Dadlani. Their strong and energetic voices make the song memorable. It is a track that fans will hum during matches, play at watch parties and remember long after the game ends, becoming a part of India’s cricket celebrations.
The film shows the special moments, traditions and memories that make cricket such an important part of life in India. It celebrates fans from every corner of the country, and shows how cricket connects people beyond region, age and background. Created with creative partner Kinnect, the campaign goes beyond a regular sports partnership and becomes a celebration of India’s cricket spirit, meant to live in the homes and hearts of fans.
Speaking about the campaign, Amit Syngle, Managing Director & CEO, Asian Paints, said, “Cricket has a rare and powerful ability to unite India across regions, and generations. At Asian Paints, we have always believed that colour goes far beyond aesthetics; it is an expression of emotion. As pioneers in colour, we continue to explore how colour can bring to life feelings that are often beyond words. This anthem is our tribute to the emotions cricket ignites in millions of Indian homes, drawing the nation together, one lyric, one colour, one cheer, one heartbeat at a time.”
Speaking on the anthem, Neville Shah, CCO, Kinnect said, “For Asian Paints, colour has never been decorative. It’s expressive. As the Colour Partner of India Home Cricket, creating an anthem felt instinctive. It was our way of entering Indian living rooms this cricket season, not as a brand speaking, but as one celebrating the surge of emotion the game brings with it.”
Watch the Asian Paints Rang De India Cricket Anthem here: Youtube Link: https://youtu.be/_fQY118b2H4?si=RIKhEyeZYU3XHYiK
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