Staff Reporter : Kolkata, 12th. April, 2024: Leading jewellery retailer having over 80 years of legacy and with 158+ stores across India, Senco Gold & Diamonds is India’s 2nd most trusted brand in the category of jewellery at TRA’s Brand Trust Report 2024 for the 4th consecutive year, has announced the launch of its new Bangle Festival and offers to mark the auspicious occasion of Poila Boishak & Akshaya Tritiya, the festivals that are celebrated with great devotion across West Bengal & India respectively and is an auspicious time to buy gold and invest in other precious metals to bring home, good luck & prosperity.
Senco Gold & Diamonds is giving discounts to its esteemed customers from April 8th, 2024 – May 12th 2024 of upto 60% in making charges on Diamond Jewellery & Polki Jewellery and upto 5% discount on Diamond Value pan India. The Brand is also giving upto 25% discount on making charges and competitive gold rate offers.
As a part of this offer, customers can choose from exclusive jewellery of more than 2000 + designs, and new products in everyday wear starting from Rs 15000-Rs 2,00,000, specially crafted by Senco Gold & Diamonds’ skilled karigars to celebrate Bangle Festival ; designs starting from as low as Rs. 8,000 matching every budget. 
With its vast collection of artistic bangles and bracelets, Senco Gold & Diamonds takes pride in celebrating the hands that create good fortune through their intricate karigari, adding an extra touch of prosperity to those who adorn them.
Ms. Joita Sen, (Director & Head of Marketing & Design, Senco Gold & Diamonds) said, ” We are happy to launch Bangle Festival for our esteemed customers and to mark the occasion, we have also launched our new campaign # Heirlooms of Legacy-Celebration of Modernity, which is an expression of love, towards yourself or a beloved, transcending every stage of life, and cherished for generations. There’s perhaps no heirloom precious as love. Like the love of a grandmother as she slides a tiny gold bangle onto her grandchild’s wrist. Or that of a mother saving her favourite kada for her daughter’s wedding. It’s visible in the modern, dainty bracelet that a father picks as his daughter’s graduation gift. Or even the simple yet aesthetic bangle you buy for yourself with your first salary. Senco Gold & Diamonds celebrates this circle of life and legacy of love with our Bangle Festival, where our exquisite craftsmanship meets modern design sensibilities which makes these heirlooms truly timeless!’.
About Senco Gold Ltd-
Senco Gold & Diamonds is a leading pan-India jewellery retailer with a legacy of more than eight decades and the largest jewellery retail player in eastern India based on number of showrooms. Senco Gold & Diamonds has been rated as 2nd Most Trusted Jewellery Brand 4th year in a row by TRA and recognized amongst Most Desired Jewellery Brand by TRA in 2024 much ahead of most of our peers. Senco Gold & Diamonds credit rating has been upgraded by ICRA for its Fund based Working capital facilities [ICRA]A and [ICRA]A2+ with “Stable” Outlook for Long term and short term respectively. Senco has also been Certified as Great Place to Work (GPTW) for the 2nd year in a row. Senco Gold & Diamonds secured 78th ranking in the recent Global Luxury Goods list by Deloitte.
Senco Gold & Diamonds has over 158+ showrooms spread across India with a mix of Own and Franchisee model and having various formats like Classic, D’signia, Everlite, Modern, Sennes and House of Senco to cater to various customer segments. The D’Signia showroom format offers a premium jewellery retail shopping experience to its connoisseur customers while Everlite offers lightweight, modern, and trendy collections. The recently launched Sennes Format caters to lifestyle accessory segments like Labgrown Diamond and Leather Accessories
Senco Gold & Diamonds offers an extensive range of jewellery, including gold, diamond, Polki, Platinum, Kundan, Jadau, silver, as well as precious and semi-precious stones. With a catalogue offering more than 130,000 designs for gold jewellery and more than 72,000 designs for diamond jewellery, Senco offers a large variety of designs of handcrafted jewellery, most of which are designed in-house by its designers in close collaboration with skilled local karigars in Kolkata and across the country. Senco Gold & Dimonds brand portfolio includes “Everlite” focused on lightweight jewellery; “Gossip” the silver and costume jewellery brand; and “Aham” catering to men. We also have Vivaha and Rajwada collections, which are a premium wedding jewellery range. We have recently launched “Sennes” Brand for leather bags and accessories as well. Our jewellery collection mark celebration of heritage, craftsmanship and innovation in jewellery design.
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