Staff Reporter : Kolkata, 3rd, April, 2024: Poila Boishakh, symbolized by its exuberant festivities, traditional music and dance performances, and an array of cultural programs, stands as a poignant reminder of Bengal’s cultural richness. In the spirit of this celebration, Platinum emerges as the epitome of sophistication and enduring beauty, aligning seamlessly with the cultural exuberance and refined tastes associated with Poila Boishakh.
At the core of platinum’s appeal is its exceptional purity, boasting an impressive 95%. This attribute not only elevates the metal’s aesthetic allure but also underscores its status as a symbol of enduring love and commitment. Be it in the form of intricately designed pendants, rings, or bracelets, platinum jewellery serves as an ideal expression of special sentiments, making it the preferred choice for those seeking gifts of lasting significance during Poila Boishakh.
Vaishali Banerjee, Managing Director of Platinum Guild International-India, articulates the relevance of platinum in the context of Pohela Boishakh, stating, “The first day of the Bengali new year, Poila Boishakh, is an auspicious occasion marked by joyous cultural festivities. A lively celebration of Bengal, the festival is a true reflection of the rich cultural heritage. In recent years, we’ve seen a rising consumer demand for platinum jewellery, particularly for commemorating special occasions. We extend our greetings to everyone for a joyous and meaningful Poila Boishakh and wish for a year filled with prosperity and achievement.”
Suvankar Sen, MD & CEO, Senco Gold & Diamonds, stated, “Poila Boishakh is a vibrant celebration of Bengali culture and tradition. Reflecting our commitment to providing exquisite pieces that resonate with the essence of Poila Boishakh, we’re delighted to offer an array of platinum jewellery for both men and women. Our collections feature intricate detailing, unique motifs, and even two-toned pieces, ensuring each piece is the perfect choice to celebrate this special occasion. We anticipate a positive response from our patrons as they embrace the elegance and timelessness of platinum during this festive season.”
Mitesh Khimji, Director, Khimji Jewellers, stated, “To mark this new beginning of Poila Boishakh, platinum emerges as an ideal choice for both celebration and gifting. At Khimji Jewellers, we are dedicated to providing our patrons with jewellery that not only boasts unique designs but also upholds the highest standards of purity and craftsmanship. Our platinum jewellery collections feature a variety of pieces, including wristwear, neckwear, and kadas for men, as well as necklaces, earrings, pendants, and bracelets for women. These pieces embody the essence of Poila Boishakh with sophistication and timeless style.”
ABOUT PLATINUM GUILD INTERNATIONAL (PGI)
Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results. Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery. PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery. In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development.
PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.
PURITY ASSURANCE PROGRAM
PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India. Under Platinum Guild India’s quality assurance programme, each individual piece of jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery.
A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.
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