Dabur Honey launches ‘Bhalo Mishti’ Campaign this festive season…..

*Launches Special Sweets made with Dabur Honey on the occasion of Bijoya/Dussehra in association with Renowned Sweetshops Balaram Mullick & Radharaman Mullick in Kolkata.*

News Stardom : Kolkata, 10th. October 2022: World’s No. 1 branded Honey, Dabur Honey from the house of Dabur India Ltd. has launched special sweets made with Dabur Honey in association with Balaram Mullick & Radharaman Mullick to sell Honey-based mishti range from their outlets at Bhawanipur, Lake Gardens, Kasba and Mishty Hub in Kolkata to celebrate Bijoya.

“Consumers nowadays are more health conscious and prefer quality over taste than ever. They are looking for a perfect replacement of sugar in their daily diet which can give them both taste and health-benefits. Keeping this in mind, the new Campaign ‘Bhalo Mishti’ aims to create awareness about the importance of Honey-based Sweets for health and promotes Dabur Honey – with 18% less calories, its immunity boosting properties and the presence of Antioxidants and Minerals – as a healthier alternative to sugar which are generally used in sweets.”, Dabur India Ltd AGM-Consumer Marketing Mr. Rajat Mathur said.

Bijoya is celebrated with sweets and people meet and greet each other with sweets in the City of Joy. To extend Sharodiya wishes, Dabur Honey has also unveiled ‘Bhalo Mishti’ Campaign featuring renowned actress Ritabhari Chakraborty, to spread the sweetness of honey during this festive season. The Campaign also highlights how Dabur Honey can be used as a replacement of sugar in sweets which not only has lower calories than sugar but also helps in boosting immunity and enhances taste of the sweets.

About Dabur India Ltd: Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 138 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes nine Power Brands – Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara and Dabur Lal Tail in the Healthcare space; Dabur Amla, Dabur Red Paste and Vatika for Personal Care; and Réal in the Foods category.