Staff Reporter :India/Kolkata, 10th September, 2026. Senco Gold & Diamonds, a leading pan-India jewellery retailer with a legacy spanning over 87 years, and the largest jewellery retail player in Eastern India by number of showrooms with a whooping count of 189+showrooms, announced a significant step towards entering a strategic collaboration with Gullak. Gullak and Senco Gold & Diamonds have partnered to enable Gullak users to redeem their accumulated digital gold against jewellery purchases at Senco Gold & Diamonds elaborate network of retail showrooms across India.
Gullak is an Indian digital gold savings and investment platform that makes gold savings simple, accessible, and technology driven. The platform enables customers to invest in 24K, 99.9% pure digital gold through flexible savings options, including daily, weekly, and monthly SIPs, one-time investments, and automated savings plans.
Commenting on this Mr. Suvankar Sen (MD & CEO, Senco Gold & Diamonds), said, “Jewellery is deeply woven into the aspirations and milestones of Indian consumers, and as consumer behaviour evolves, we see an increasing opportunity to make the journey of owning jewellery more accessible, convenient and digitally enabled. Our partnership with Gullak brings together its innovative digital gold savings ecosystem with Senco Gold & Diamonds trusted retail presence, creating a seamless bridge between saving and jewellery ownership”.
Commenting on this, Mr Dilip Jain (Co-Founder- Gullak) said, “Gullak is building a new generation of gold buyers – Customers who accumulate gold digitally and consistently but ultimately want the freedom to turn those savings into jewellery. Partnering with Senco Gold & Diamonds, one of India’s most trusted jewellery brands with a legacy spanning over eight decades, is a major step in making that promise real at scale. Gullak users can now redeem the gold they have accumulated at any of Senco’s 189+ stores across India. This partnership brings together the convenience of digital gold accumulation with the trust, craftsmanship and nationwide retail presence of one of India’s most established jewellery houses.”
About Senco Gold & Diamonds:
Senco Gold & Diamonds (Senco) is a leading pan-India jewellery retailer with a rich legacy of over 87+ years, and the largest in Eastern India by number of showrooms. Senco has been featured in the Global Top 100 Luxury Brands list by Deloitte in its February 2024 report. The company’s credit rating has been upgraded by ICRA to [ICRA]A2+ with a “Stable” outlook for short-term borrowings, and [ICRA]A for long-term borrowings. Senco is also certified as a Great Place to Work.
Senco offers an extensive range of jewellery, including gold, diamond, silver, and platinum, along with precious and semi-precious stones. Its vast catalogue features over 156,000 designs in gold jewellery and more than 86,000 designs in diamond jewellery, showcasing a diverse portfolio of handcrafted pieces. Most designs are developed in-house by Senco’s designers, in close collaboration with skilled local karigars in Kolkata and across India.
The company’s brand portfolio includes Everlite, focused on lightweight jewellery; Gossip, its silver and costume jewellery line; and Aham, catering to men. It also offers premium wedding collections such as Vivaha and Rajwada, designed to celebrate timeless elegance and grandeur
About Gullak: Gullak is one of India’s leading digital gold savings platforms, trusted by over 1 million customers who have collectively purchased more than 1,000 kg of 24K gold. The Bengaluru-based platform enables customers to build gold savings through automated savings, including daily savings via UPI AutoPay. Customers can redeem their accumulated gold for cash, physical gold coins, or jewellery across Gullak’s growing network of partner jewellers and thousands of jewellery outlets across India. By combining automated digital accumulation with flexible, real-world redemption, Gullak is building a modern way for Indian households to save in and use gold. Founded in 2022 by Manthan Shah, Dilip Jain and Naimisha Rao, Gullak is focused on making gold ownership more accessible, simple and habitual for millions of Indians.
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